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It all started in 1975 for the revered sportswear brand Oakley. James Jannard is the man behind the label; he came up with a grip-improving material that could be used in motocross sports, before adding the very first eyewear to the roster. The rest is history – Oakley is now synonymous with some of the best performance eyewear out there, which has also become a feature in everyday settings too, whilst its roster of sporting goods has grown to clothing, footwear, and more.

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